Mission Driven Filmmaking

Mission-driven filmmaking refers to a strategic approach to visual storytelling that uses an organization’s core mission as the foundation and focus of its external and internal communications. Videos are an opportunity to show how you are creating positive change in the world and to get more people on board to join you in your mission! Many of our original films and sponsored films are mission-driven, using the power of filmmaking to create positive change.

For organizations driven by a mission of public benefit, how you effectively communicate your story will determine your success attracting funders, employees, volunteers, and community support. When watching a film, viewers may take away concepts, but, more importantly, they remember how the story made them feel! We have seen firsthand how organizations that utilize the value of visual storytelling in compelling ways attract increased resources and mindshare. They are also actively building their story bank in compelling ways to deliver their message as an essential part of a communications strategy.

These case studies embody a variety of approaches and strategies for mission-driven visual storytelling. Whether you are making a short video for the web or a film for broadcast, these examples may help your organization think about how to approach your message and storytelling process.

For more information, email Kevin: kevin[at]filmmakerscollaborative[dot]org.